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Each company experiences internationalization in
its own way. An organization determines its objectives for international
development in terms of its markets, its products, its resources
and its teams.
An exporting company manages the cultural factor
differently than a multinational player. The first is, for example,
concerned with optimizing sales by adapting its marketing tools.
Training in intercultural management will enable that company
to understand its international client. The second, a multinational
player, is more concerned with managing the diversity within its
teams in order for its members to share a common vision. Thus,
different needs apply to different company profiles and stages
in the internationalization process.
In guiding you through this process, Global'Ease
will assess your needs and develop appropriate solutions. Below
are few examples of solutions we have developed.
The stage |
The
organization's need |
Some
of Global'Ease's solutions |
The Observer
|
 To help employees become aware of the changes that internationalization will bring
To choose the way in which the company wants to manage its internationalization process
|
Preparing for the intercultural experience
Working in an intercultural context
|
The
National Exporter
|
To promote one's product to target markets
To reduce frustration linked to unforeseen situations
To make a good first impression
To reduce time lost due to communication or adaptation issues |
Adapting one's international sales tools and materials
Adapting one's sales pitch
Presenting one's company: doing a presentation for an international
audience
Maximizing one's short-term projects
Negotiating in English |
The international explorer
|
To reduce "cultural fatigue"
To identify and understand cultural differences in terms
of behaviors, attitudes and expectations
To avoid misunderstandings |
All above-mentioned
options as well as:
Adapting one's marketing practices to an international scope
Working efficiently with a local team - permanently / on
an intermittent basis
|
The Multinational Player
|
To manage "cultural compromise" and avoid "culture
shock"
To know how to manage diversity in terms of entities / in terms of teams
To transmit the group's culture and know-how
To know how to communicate efficiently with international collaborators
|
Developing an intercultural approach to management
Maximizing one's European Works Council
Building a productive multi-cultural team
Participating in an international meeting
Organizing an international meeting
Speaking an international, "Borderless Language" |
Full Potential Company
|
Encouraging entity and employee growth
Making diversity a benefit for all
Reducing cost and increasing productivity by fostering synergy
|
All above-mentioned
options as well as:
Reaching "Full Potential"
Developing an international internal communication approach
Reaching "Full Performance" in a multi-cultural
team
Developing a borderless sales activity
Becoming a cultural "bridge" and driver of international
growth
Welcoming an expatriate colleague onto a team |
There solutions are, of course, just examples.
In order to discuss your organization's profile,
your needs, existing solutions and ones to develop, please do
not hesitate to contact
us.
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